![]() The huge prizes are a part of Temu’s big social media push: Sharing the sweepstakes on social media and referring friends and family members count as submissions. That’s the total value of money and prizes Temu is giving away in its “ Shake & Win” sweepstakes campaign designed to raise its profile. “Through the largest stage possible, we want to share with our consumers that they can shop with a sense of freedom because of the price we offer,” a Temu spokesperson told CNN about its “shop like a billionaire” motto. government has also cracked down on Chinese-owned apps in recent months, with some lawmakers pushing for a ban on TikTok and other Chinese-owned apps and businesses due to national security and data privacy concerns. Trade Representative’s Office placed Pinduoduo on its list of “notorious markets” for failing counterfeiting and piracy. In response, the company shut down more than 1,000 stores, took down more than 4 million product listings and blocked 450,000 suspected counterfeit goods from going up on its platform. But Pinduoduo has had its own unhappy customers, too: Reports that counterfeit products had been sold through Pinduoduo sparked an investigation by Chinese regulators in 2018. Temu is capitalizing on the well-oiled machine of sister company Pinduoduo, which has been in business since 2015 and built the supply chain model Temu follows of cutting out intermediary costs, shipping directly from China. Within just five months of release, the app has already been downloaded about 24 million times.
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